Entrepreneur. A person, a career, or a even a way of living that many individuals have dreamed of possessing for themselves–me included. The promises are the same. Be your own boss. Make your own schedule. Those things sound great for some day. Only, right now, there’s a world-wide pandemic. It’s 2020. People have lost jobs and income. That life alteration has forced adults of all ages to reassess their occupations. For some, that has meant making the dream of being an entrepreneur a reality now! “Some” day is here! But, starting up a business means you have to bring yourself to the forefront. In order to sell your product or service, you need to highlight you. That’s personal branding. And, the first thing you’ll need are some headshots and portraits. If you’re an entrepreneur in 2020, book a portrait session and take the first step to creating a personal brand.
It doesn’t matter what you’re selling. You’d better get used to continuously seeing your own face on all your social media sites and webpage. Potential clients aren’t interested in working with someone they can’t see. They form a connection with you as well as with your product. Often, it’s you–your personality and your attitude that persuades a client to purchase from you verses someone else. That’s why personal branding is so important. For more information on the idea, take a look at https://brandyourself.com/definitive-guide-to-personal-branding or any of the other multitude of articles available on-line. A lot more goes into it, of course. But, never disregard your own importance. Future clients want to see who they’re trusting or hiring. So, give them what they want! It all starts with a photo branding session.
If you booked your first branding session and already have a great headshot or portrait you’ve been using, I’m proud of you. But, you’re not done! Be prepared to update that photo every year, if possible. There’s nothing worse than seeing a picture of a business owner on his website that’s outdated. So, even though you’ve chosen just the right picture of yourself to go on all your social media accounts, you’ll have to choose one again, . . . and again! If you stay in business for any length of time, your photo should change as you change. It shows that you’re flexible. You embrace growth, and so does your business. Keep that picture of you refreshed.
I know it’s not easy to want to get in front of the camera. I’m a photographer, and it’s still hard for me too. But, being an entrepreneur requires courage. If you didn’t have it, you wouldn’t be taking this chance at all. So, get your hair and make-up done and consult your photographer about what you should wear to your photo session. And, try to make the most of that session.
If you’re feeling timid, try and let your fears go. Move and smile and pose as you’re directed. For that hour and half, be the model. Maybe you’ve never ever wanted to be in front of the camera, but no matter. Release your hang ups and get the best possible picture of you for your website. Think about the adjectives you want people to think of when they see you. Fun. Authentic. Knowledgeable. Approachable. You fill in the blanks, and then become them at your session!
It’s time to accept that “entrepreneur” is one of your nouns. Embrace it. That means putting your face at the forefront of whatever you’re selling. Yes, it takes courage, a good photographer, and some planning, but you can handle it. 2020 Entrepreneurs, book that portrait branding session! Help your customers feel connected to a person and not just to a product or to a service!